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ANDY Awards

Creative Award
New York, United States
Mountain Dew - "Helicopter" by ANDY Awards 2005

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TitleHelicopter
Agency
Campaign Spy vs. Spy - Mountain Dew
Advertiser PepsiCo Inc.
Brand Mountain Dew
PostedMarch 2005
Business Sector Soft Drinks, Tonics
Story Spy vs. Spy Campaign: White Spy tries to knock out Black Spy from a helicopter
Media Type Television
Length
Market United States
AI Description The Mountain Dew ad titled "Helicopter" features a comedic and action-packed sequence inspired by the classic "Spy vs. Spy" cartoon from Mad Magazine. The animation is in black and white, adding a retro and nostalgic touch. In the ad, White Spy attempts to sabotage Black Spy by spying on him from a helicopter while Black Spy approaches a Mountain Dew vending machine. As Black Spy attempts to acquire a drink, White Spy, who is hovering above in the helicopter, prepares to unleash a trap. However, in an ironic twist, Black Spy's vigilance allows him to outsmart White Spy. The sequence ends with Black Spy successfully enjoyed his Mountain Dew, while White Spy crashes into a wall. The ad ends with the phrase "Do The Dew" emphasizing the brand's slogan. Sound effects such as booms and punches enhance the comedic action.
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