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ANDY Awards

Creative Award
New York, United States
Mountain Dew - "Canopy" by ANDY Awards 2005

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TitleCanopy
Agency
Campaign Spy vs. Spy - Mountain Dew
Advertiser PepsiCo Inc.
Brand Mountain Dew
PostedMarch 2005
Business Sector Soft Drinks, Tonics
Story Spy vs. Spy Campaign: White Spy falls through canopy & lands on Black Spy's head
Media Type Television
Length
Market United States
AI Description The Mountain Dew ad titled "Canopy" is a humorous take on the classic Spy vs. Spy theme, featuring two spies in a monochrome cartoon world. The white spy sneaks through a corridor with tools, trying to break into a door labeled "Spy Inc." Meanwhile, the black spy, holding a can of Mountain Dew, peers from another door with a sly smile. A series of comical, slapstick events unfold as the white spy falls through a trapdoor, landing on the unsuspecting black spy's head. The mishap results in the black spy triumphantly holding a can of Mountain Dew as they both sit on a cracked sidewalk with the tagline, "Do the Dew," appearing above them. The visual style is reminiscent of classic 1960s cartoons, with exaggerated and comedic art design, emphasizing the light-hearted nature of Mountain Dew's brand.
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