ANDY Awards

Creative Award

New York, United States

Update

Mountain Dew - "Dynamite"

10765

Title	Dynamite
Agency	BBDO New York
Campaign	Spy vs. Spy - Mountain Dew
Advertiser	PepsiCo Inc.
Brand	Mountain Dew
Posted	March 2005
Business Sector	Soft Drinks, Tonics
Media Type	Television
Length	15 seconds
Market	United States
AI Description	Set in a monochrome cityscape, a classic cartoon-style scene unfolds. A secretive spy-like character in a black trench coat and hat is seated on a park bench, reading a newspaper. Nearby, a can of Mountain Dew grabs attention as the ad's focal point. While the character is busy reading, another, similarly dressed character slyly tunnels beneath. An explosive setup with a stick of dynamite is prepared under a hidden panel to catch the spy off guard. Through a humorous sequence, the dynamite is lit, causing a bombastic explosion that disrupts the tranquil scene. The ad concludes with the words 'To Be Continued,' leaving viewers curious for more.
Production Company	Partizan New York
Music Company / Composer	Sound Lounge
Special Effects / VFX	Methodstudios
Executive Creative Director	Bill Bruce
Copywriter	Bill Bruce
Executive Producer	Hyatt Choate
Music	Loren Parkins
Director	Traktor
Director of Photography (DOP)	Bill Pope
Editing Company	Nomad Editorial
Editor	Tom Muldoon
Music	francois blaignan
Sound Design Company	francois blaignan
Audio Engineer	Tommy Jacarone
Special Effects / VFX	Alex Frisch
Production Company	Traktor
Chief Creative Officer	Ted Sann
Copywriter	Doris Cassar
Account Manager	Lauren Radossich
Art Director	Bill Bruce
Art Director	Doris Cassar