| Title | Road To Lisbon (120) |
| Agency | 180 Global |
| Campaign | Impossible is Nothing - adidas |
| Advertiser | adidas |
| Brand | adidas |
| Posted | May 2005 |
| Business Sector | Sportswear |
| Media Type | Television |
| Length | |
| Market | Czech Republic, Hungary, Poland, Russia, Slovakia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Netherlands, Norway, Sweden, Switzerland, United Kingdom, Greece, Italy, Portugal, Spain, Turkey |
| Soundtrack | It's Caper Time |
| AI Description | The advertisement by adidas, part of the "Road To Lisbon" campaign, presents a vibrant and energetic journey centered around the iconic Euro 2004 football event. It opens with a scene where a man is seen donning a helmet and preparing for a scooter ride. The narrative unfolds with a group of footballers zipping through bustling urban streets and idyllic countryside landscapes on scooters. Shots of famous athletes engaging in playful competition and camaraderie, often captured in dynamic motion, highlight the spirit of unity and passion that sports inspire. The stylish vintage aesthetic, coupled with a lively and motivational soundtrack, enhances the adventurous feel of the journey. Each frame portrays the determination and joy of the athletes as they play football in various locations, fostering a sense of aspiration and teamwork. The ad culminates with the group reaching Lisbon, embodying the enduring message: "Impossible is Nothing." This ad, laced with humor and nostalgia, captures the essence of sport as a universal language and an exhilarating pursuit. |
| Editing Company | Whitehouse Post |
| Post Production | Whitehouse Post |
| Offline Post Production House | Whitehouse Post |
| Actor / Celebrity | Zinedine Zidane |
| Actor / Celebrity | David Trézéguet |
| Actor / Celebrity | David Beckham |
| Actor / Celebrity | Oliver Kahn |
| Actor / Celebrity | Patrick Vieira |
| Actor / Celebrity | Gonzalez Raúl |
| Actor / Celebrity | Frank Lampard |
| Actor / Celebrity | Ashley Cole |
| Actor / Celebrity | Alessandro Del Piero |
| Actor / Celebrity | Roy Makaay |
| Actor / Celebrity | Michael Ballack |
| Actor / Celebrity | Xabier Alonso Olana |
| Executive Creative Director | Peter McHugh |
| Creative Director | Andy Fackrell |
| Art Director | Andy Fackrell |
| Copywriter | Andy Fackrell |
| Production Company | Small Family Business |
| Executive Producer | Peter Cline |
| Agency Producer | Sid Daffarn |
| Director of Photography (DOP) | Jess Hall |
| Telecine | Fergus McCall |
| Editor | Richard Orrick |
| Sound Design Company | Alex Nicholls Lee |
| Sound Design Company | Scramble Sound |
| Director | Ringan Ledwidge |
| Producer | Sally Humphries |
| Post Production | The Mill London |
| Online Post Production House | The Mill London |
| Agency Producer | Cedric Gairard |
| Music Composer | Quincy Jones |
| Music Composer | Don Black |
| Account Manager | Nathan Plowman |
| Account Manager | Helen Maton |
| Account Manager | Dan Gibson |
| Account Planner | Josh Mandel |
| Business Affairs Manager | Chris Barrand |
| Advertiser's Supervisor | Uli Becker |
| Head of Global Communications (Client) | Uli Becker |
| Brand Manager | Arthur Höld |