adidas - "Road To Lisbon (120)" by ANDY Awards 2005

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TitleRoad To Lisbon (120)
Agency
Campaign Impossible is Nothing - adidas
Advertiser adidas
Brand adidas
PostedMay 2005
Business Sector Sportswear
Media Type Television
Length
Market Czech Republic, Hungary, Poland, Russia, Slovakia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Netherlands, Norway, Sweden, Switzerland, United Kingdom, Greece, Italy, Portugal, Spain, Turkey
Soundtrack It's Caper Time
AI Description The advertisement by adidas, part of the "Road To Lisbon" campaign, presents a vibrant and energetic journey centered around the iconic Euro 2004 football event. It opens with a scene where a man is seen donning a helmet and preparing for a scooter ride. The narrative unfolds with a group of footballers zipping through bustling urban streets and idyllic countryside landscapes on scooters. Shots of famous athletes engaging in playful competition and camaraderie, often captured in dynamic motion, highlight the spirit of unity and passion that sports inspire. The stylish vintage aesthetic, coupled with a lively and motivational soundtrack, enhances the adventurous feel of the journey. Each frame portrays the determination and joy of the athletes as they play football in various locations, fostering a sense of aspiration and teamwork. The ad culminates with the group reaching Lisbon, embodying the enduring message: "Impossible is Nothing." This ad, laced with humor and nostalgia, captures the essence of sport as a universal language and an exhilarating pursuit.
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