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Virgin Atlantic - "Hair Regulations"

Crispin Porter + Bogusky Miami, United States

2502

Brand: Virgin Atlantic
Country: United States

Advertiser: Virgin Atlantic

Title	Hair Regulations
Agency	Crispin Porter + Bogusky
Campaign	Go Jet Set, Go - Virgin Atlantic Airways
Advertiser	Virgin Atlantic
Brand	Virgin Atlantic
Date of First Broadcast/Publication	2004 / 1
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Media Type	Print
Market	United States
AI Description	The Virgin Atlantic ad titled 'Hair Regulations' is a print advertisement featuring a humorous and bold design. The image highlights a caricature of a passenger with messy hair, reading 'Transatlantic Hair Regulations' at the top. This corresponds with text emphasizing the airline's policies for Upper Class passengers, such as "No Bad Hair Day" and encouraging visits to the Revivals Lounge for a grooming overhaul upon landing. In a striking red color scheme, the ad includes playful guidelines like 'Feel Good,' 'Look Good,' and 'Breakfast Policy,' presented in both English and Spanish. It conveys a blend of luxury, humor, and convenience, aligning with Virgin Atlantic's premium service offerings and brand persona.