ANDY Awards

Creative Award

New York, United States

Update

Filter results by

Virgin Atlantic - "Bedtime Nonsense"

Crispin Porter + Bogusky Miami, United States

3951

Brand: Virgin Atlantic
Country: United States

Advertiser: Virgin Atlantic

Title	Bedtime Nonsense
Agency	Crispin Porter + Bogusky
Campaign	Go Jet Set, Go - Virgin Atlantic Airways
Advertiser	Virgin Atlantic
Brand	Virgin Atlantic
Date of First Broadcast/Publication	2004 / 1
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Media Type	Print
Market	United States
AI Description	The advertisement presents Virgin Atlantic's Upper Class flight experience in a humorous and engaging manner. The title 'Unauthorized Bedtime Nonsense' is set against a bold red background. An illustration depicts a lighthearted scenario with an attendant tucking in a passenger, conveying the theme of comfort and luxury. The ad lists playful policies such as 'Pajama Party Policy' and 'Complimentary Monster Check,' adding an amusing twist to the usual airline instructions. Text sections provided in both English and Spanish describe amenities like a fully flat bed, breakfast service, and entertainment options. This bilingual presentation caters to a diverse audience while maintaining a light tone that assures passengers of a relaxing and enjoyable flight. The visual style is modern and illustrative, aligning with Virgin Atlantic's brand image of offering a premium and innovative flying experience.