Virgin Atlantic - "Tension Escape" by ANDY Awards 2005

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TitleTension Escape
Agency
Campaign Go Jet Set, Go - Virgin Atlantic Airways
Advertiser Virgin Atlantic
Brand Virgin Atlantic
Date of First Broadcast/Publication 2004 / 1
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Media Type Print
Market United States
AI Description The Virgin Atlantic 'Tension Escape' ad is a striking print piece predominantly colored in red with white text and graphics. It presents four unique escape routes offered on their Upper Class flights from Los Angeles to London. The routes include services like an onboard masseuse, an onboard bar for unwinding, the chance to play video games, and the comfort of a flat bed. The imagery includes a stylized drawing of a man floating in a relaxed pose, suggesting ease and weightlessness. The text is bilingual, catering to both English and Spanish speakers, emphasizing relaxation and luxury, matched by the tagline 'go jet set, go!' Marketing Virgin Atlantic as the ultimate option for a stress-free and luxurious travel experience.