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ANDY Awards

Creative Award
New York, United States
Peugeot - "Accident" by ANDY Awards 2005

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TitleAccident
Title (original language)Accident (anglais)
Agency
Campaign Toy Cars - Peugeot
Advertiser Peugeot
Brand Peugeot
Date of First Broadcast/Publication 2003 / 6
Product 407
Product (original language) 407
Business Sector Cars
Media Type Print
AI Description The advertisement for the Peugeot 407 is set in a vast, open countryside with a straight road cutting through it. In the foreground, a sleek Peugeot 407 is parked on the road. Beside it lies an overturned toy car model, its underside engraved with 'Model #801 BASIC TOY CAR REG. PAT.' Two men stand observing the scene with a tow truck visible in the background. The contrast between the realistic, modern Peugeot and the oversized, overturned toy car creates a humorous and surreal image. The ad cleverly suggests the end of playtime and a move towards serious, adult driving with Peugeot.
Creative Director
Art Director
Copywriter
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Agency Producer
Agency Producer David Green
Agency Producer