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ANDY Awards

Creative Award
New York, United States
Peugeot - "407 SW Launch" by ANDY Awards 2005

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Title407 SW Launch
Title (original language)Lancement 407 SW
Agency
Campaign Toy Cars - Peugeot
Advertiser Peugeot
Brand Peugeot
Date of First Broadcast/Publication 2004 / 9
Product 407 SW
Business Sector Cars
Tagline Automotive is always a pleasure
Tagline (original language) Pour que l'automobile soit toujours un plaisir
Story The 407 SW is placed in the same extraordinary world of toys-vehicles, but this time, leaves the urban universe to go towards open country areas...

Thus it enhances the interest of its "cielo" roof that offers an other dimension to the trip.
Story (original language) Dans le film TV, la 407 SW se retrouve dans le même monde délirant de véhicules-jouets mais cette fois, sort de l’univers urbain pour s’évader vers des paysages plus arborés et balnéaires..

Dans ce contexte, elle fait valoir tout l’intérêt de son toit « cielo » qui offre une autre dimension au voyage.
Problem Before being a station-wagon, the 407 seduces by its sleek and sporting lines and proposes an alternative resolutely axed towards the pleasure of driving. With its panoramic roof of 2,3m2 (the greatest windows surface of its category), the 407 SW is a true invitation to travel.
Problem (original language) Avant d’être un break, La 407 séduit par ses lignes racées, sportives et propose une alternative résolument tournée vers le plaisir de conduire.
Avec son toit panoramique de 2,3m2 (la plus grande surface vitrée de sa catégorie), la 407 SW est une véritable invitation au voyage.
Media Type Television
Length
Market France, Germany, Netherlands, Switzerland, United Kingdom, Italy
Soundtrack (I'm gonna) Kick you out
AI Description The Peugeot 407 SW advertisement creatively places the car in a fantastical, toy-like universe. It opens with scenes of an urban environment, showcasing an animated style where regular cars mingle with toy-like vehicles, such as a playful yellow truck and a quirky ambulance. As the car moves through diverse landscapes, from vibrant city streets to sunlit open roads and lush countryside, viewers witness the expansive allure of the panoramic 'cielo' roof. Highlighting freedom and adventure, the ad transitions to open roads where the Peugeot navigates seamlessly, contrasting toy cars and cityscapes with wide, open natural environments, promoting a sense of escape and recreational driving. The soundtrack, resonating with themes of the sun and motion, adds a youthful energy. This ad blends elements of nostalgia with contemporary design to emphasize the joy and pleasure of exploring the world in a Peugeot 407 SW.
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Agency Producer David Green
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