Burger King - "Subservient Chicken" by ANDY Awards 2005
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Burger King - "Subservient Chicken"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Subservient Chicken |
| Agency | Crispin Porter + Bogusky |
| Campaign | Subservient Chicken - Burger King |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | June 2004 |
| Product | Chicken Whopper |
| Business Sector | Restaurants & Fast Food |
| Media Type | Web Site |
| More Information | www.subservientchicken.com |
| AI Description | The "Subservient Chicken" ad by Burger King presents a man in a full chicken costume standing in a nondescript living room, featuring a red sofa, a small table, and a lamp. The setup is quirky and absurd, appealing to the viewers' sense of humor. A text prompt allows users to type commands, engaging them interactively as the chicken character responds to the inputs. The design is colorful and evokes a sense of frivolity, emphasizing the customizable experience with the tagline, "Get chicken just the way you like it." The ad cleverly demonstrates the brand's message using a playful, digital framework that highlights the product's personalized appeal and modern, internet-based marketing strategies. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Creative Director | Jeff Benjamin |
| Associate Creative Director | Rob Reilly |
| Art Director | Mark Taylor |
| Copywriter | Bob Cianfrone |
| Illustrator | Prez Rodriguez |
| Production Company | The Barbarian Group |
| Agency Producer | Terry Stavoe |
| Interactive Creative Director | Jeff Benjamin |
| Senior Dir. of Advertising Multicultural Mktg | Andy Bonaparte |