| Title | Dance |
| Agency | Crispin Porter + Bogusky |
| Campaign | Subservient Chicken - Burger King |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2004 / 4 |
| Business Sector | Restaurants & Fast Food |
| Tagline | Have it your way. |
| Media Type | Television |
| Length | |
| Market | United States |
| More Information | www.subservientchicken.com |
| AI Description | The ad features a quirky setting where a couple is sitting on a couch, seemingly uninterested in anything happening around them. The room is filled with a strange atmosphere, highlighted by a person in a giant chicken costume, performing various comical dance moves. The television is broadcasting this peculiar scene. The audio track features playful dialogue with phrases like "Chicken. Dance." and "Just the way you like it." The focus then shifts to the new Tender Crisp chicken sandwich, showcasing its crispy texture, fresh lettuce, and juicy tomatoes. The ad ends with the Burger King logo and the tagline 'Have it your way.', emphasizing customization and personal choice. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Associate Creative Director | Rob Reilly |
| Executive Agency Producer | David Rolfe |
| Agency Producer | Terry Stavoe |
| Art Director | Mark Taylor |
| Copywriter | Bob Cianfrone |
| Director | Rocky Morton |
| Production Company | Morton Jankel Zander (MJZ) |
| Production Company Producer | Jeff Scruton |
| Producer | Darrin Ball |
| Director of Photography (DOP) | Curtis Clark |
| Editing Company | 89 Editorial |
| Editor | Paul Kelly |
| Editor | Ken Rosenberg |
| Music | Beacon Street |
| Music | Mutato Muzika |
| Music Producer | Mark Mothersbaugh |
| Sound Producer | Bill Meadows |