Burger King - "Pencil" by ANDY Awards 2005
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Burger King - "Pencil"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Pencil |
| Agency | Crispin Porter + Bogusky |
| Campaign | Subservient Chicken - Burger King |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2004 / 4 |
| Business Sector | Restaurants & Fast Food |
| Tagline | Have it your way. |
| Media Type | Television |
| Length | |
| Market | United States |
| More Information | www.subservientchicken.com |
| AI Description | The ad opens with a woman sitting on a vintage-themed couch, eating from a takeout package while holding a pencil. Her friend, standing nearby, is folding clothes. Suddenly, a person in a large chicken costume walks into the room, creating an unexpected and humorous atmosphere. The person dressed as a chicken picks up the pencil with its beak. The scene cuts to a close-up of the new Tender Crisp sandwich, with its ingredients - crispy white meat chicken, lettuce, and tomato - presented in a visually appealing manner. The ad emphasizes the freedom of customization, aligning with the tagline, "Have it your way." The ad concludes with a Burger King logo and the website 'subservientchicken.com,' encouraging further engagement. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Associate Creative Director | Rob Reilly |
| Executive Agency Producer | David Rolfe |
| Agency Producer | Terry Stavoe |
| Art Director | Mark Taylor |
| Copywriter | Bob Cianfrone |
| Director | Rocky Morton |
| Production Company | Morton Jankel Zander (MJZ) |
| Production Company Producer | Jeff Scruton |
| Producer | Darrin Ball |
| Director of Photography (DOP) | Curtis Clark |
| Editing Company | 89 Editorial |
| Editor | Paul Kelly |
| Editor | Ken Rosenberg |
| Music | Beacon Street |
| Music | Mutato Muzika |
| Music Producer | Mark Mothersbaugh |
| Sound Producer | Bill Meadows |