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ANDY Awards

Creative Award
New York, United States
Burger King - "Accordion" by ANDY Awards 2005

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TitleAccordion
Agency
Campaign Subservient Chicken - Burger King
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication 2004 / 4
Business Sector Restaurants & Fast Food
Tagline Have it your way.
Media Type Television
Length
Market United States
More Information www.subservientchicken.com
AI Description The Burger King commercial from 2004, titled 'Accordion', is a humorous portrayal of their Tender Crisp chicken sandwich. Set in a casual, lived-in home environment, a person lounging on a couch is suddenly visited by a person in a chicken suit. This peculiar character, which seems to have an accordion, further enhances the quirky and surreal narrative of the ad. The visuals cut to close-ups of the advertised sandwich, featuring a perfectly crisp chicken fillet, fresh lettuce, and sliced tomatoes, all encased in a soft bun. The voiceover, accompanied by upbeat music, highlights the message of customization in fast food, associating the brand with the phrase 'Have it your way.' The ad effectively blends absurdity and humor to draw attention to the brand's product offering, ending with an invitation to visit SubservientChicken.com.
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