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ANDY Awards

Creative Award
New York, United States
Burger King - "Vest" by ANDY Awards 2005

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TitleVest
Agency
Campaign Subservient Chicken - Burger King
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication 2004 / 4
Business Sector Restaurants & Fast Food
Tagline Have it your way.
Media Type Television
Length
Market United States
More Information www.subservientchicken.com
AI Description The ad features a man sitting casually on a couch looking at Polaroid pictures. He's in a cozy, dimly-lit living room, surrounded by everyday items like a lamp and posters on the wall. As he flips through the photos, they reveal a person dressed in an outlandish chicken costume striking different humorous poses. The scene shifts to show close-ups of a crisp chicken sandwich being prepared, highlighting the layers of fresh lettuce, juicy tomato, and succulent fried chicken in a bun. The ad humorously emphasizes customization and the freedom to have your meal exactly as you like it. It concludes with the sandwich wrapped in a Burger King wrapper and the slogan "Have it your way" prominently displayed, while referencing 'subservientchicken.com', a memorable call to action for the viewers.
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