ANDY Awards

Creative Award

New York, United States

Update

Pepsi Mini Cans - "Shower"

9893

Title	Shower
Agency	BBDO Canada
Campaign	Pepsi Mini Cans
Advertiser	PepsiCo Inc.
Brand	Pepsi Mini Cans
Posted	June 2004
Business Sector	Soft Drinks, Tonics
Tagline	New pepsi mini cans.
Media Type	Television
Length	15 seconds
Market	Canada
AI Description	The Pepsi Mini Cans ad titled "Shower" features a woman in a bright, pastel-colored bathroom, wrapped in a towel with another towel on her head. She stands in front of a mirror, adjusting her towel, and looking contemplative. As the scene progresses, she reaches for a sink where a small Pepsi can is visible. With curiosity, she picks up the can, observing its miniature size. The tagline "New Pepsi mini cans" appears on the screen, hinting at the product's novelty. The ad uses a humorous touch focusing on everyday life to convey the message that even something small can be remarkably satisfying.
Music Company / Composer	Pirate Toronto
Agency Producer	Beatrice Bodogh
Production Company Producer	James Davis
Creative Director	Terry Drummond
Director	Mark Gilbert
Creative Director	Alan Madill
Creative Director	Jack Neary
Director of Photography (DOP)	Tico Poulakakis
Copywriter	Avtar Takel
Art Director	Monica Ruffo
Editing Company	Flashcut Editing
Production Company	Reginald Pike
Creative Team	Wade Hesson
Account Manager	Stephanie Nerlich
Account Manager	Darlene Remlinger