Play-Doh - "Gorilla" by ANDY Awards 2005
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| Title | Gorilla |
| Agency | Miami Ad School Minneapolis |
| Campaign | Play-Doh |
| Advertiser | Hasbro |
| Brand | Play-Doh |
| Posted | July 2004 |
| Business Sector | Toys & Games |
| Media Type | |
| AI Description | The Play-Doh print ad portrays a large, clay gorilla figure on a vibrant green background. The gorilla is sculpted entirely from Play-Doh, demonstrating the materials' creative potential. Scattered around the gorilla are small, fragmented clay sculptures, perhaps implying a playful scene of destruction similar to a child's imaginative play session. The use of bright colors and simple shapes are evocative of a child’s world, enhancing the playful and artistic message of the ad. The Play-Doh logo is prominently featured in the top right corner, emphasizing brand recognition. The ad conveys a sense of creativity and fun, embodying the essence of Play-Doh as a tool for boundless imagination. |
| Creative Director | Eric Sorenson |
| Copywriter | Matt Burgess |
| Art Director | Tom Zukoski |
| Art Director | Christina de la Cruz |
| Photographer | Scott Hyde |
| Professor | Eric Sorenson |