Play-Doh - "Snake" by ANDY Awards 2005
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| Title | Snake |
| Agency | Miami Ad School Minneapolis |
| Campaign | Play-Doh |
| Advertiser | Hasbro |
| Brand | Play-Doh |
| Posted | July 2004 |
| Business Sector | Toys & Games |
| Media Type | |
| AI Description | This Play-Doh advertisement features a simple yet creative clay sculpture of a snake, crafted in vibrant green. The snake is made entirely of Play-Doh and showcases the brand's core value - stimulating creativity and imagination in children. The simplicity of the sculpture emphasizes the playful nature of using Play-Doh for creative projects. The advertisement, set against a plain backdrop, highlights the potential to transform everyday modeling into imaginative works of art. It conveys the message that with Play-Doh, any creature or scene can be crafted, making playtime both fun and educational. |
| Creative Director | Eric Sorenson |
| Copywriter | Matt Burgess |
| Art Director | Tom Zukoski |
| Art Director | Christina de la Cruz |
| Photographer | Scott Hyde |
| Professor | Eric Sorenson |