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ANDY Awards

Creative Award
New York, United States
Harvey Nichols - "Shirt" by ANDY Awards 2005

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TitleShirt
Agency
Campaign Clothings - Harvey Nichols
Advertiser Harvey Nichols
Brand Harvey Nichols
PostedJuly 2004
Business Sector Department Stores, Supermarkets
Media Type Print
Market United Kingdom
AI Description The Harvey Nichols print ad features a shirt seemingly stretched across the frame, creating a dynamic and surreal illusion of motion. The shirt is suspended at opposing ends, evoking a mesmerizing sense of distortion and fluidity. The background is minimalistic, focusing all attention on the central imagery of the shirt, which appears to be pulled into a taut, almost aerodynamic shape. The visual serves as a metaphor for Harvey Nichols' sale, suggesting urgency and irresistible attraction to the sale items. The tagline 'THE HARVEY NICHOLS SALE HAS STARTED' is prominently displayed on the right, emphasizing the immediate availability of discounts.
Creative Director
Creative Director
Copywriter
Art Director
Photographer
Typographer
Creative Director
Account Manager
Account Manager
Marketing Director
Marketing Manager
Advertiser's Supervisor