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Creative Award
New York, United States
Harvey Nichols - "Bikini" by ANDY Awards 2005

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TitleBikini
Agency
Campaign Clothings - Harvey Nichols
Advertiser Harvey Nichols
Brand Harvey Nichols
PostedJuly 2004
Business Sector Department Stores, Supermarkets
Media Type Print
Market United Kingdom
AI Description This print advertisement by Harvey Nichols features a creative and minimalist design to announce their sale. A narrow strip of a patterned bikini bottom is stretched across a clothesline, implying vast discounts that would metaphorically shrink clothing pieces. The subtle humor in the ad comes from the exaggerated tightness of the bikini bottom on the line, contrasted against a deep black background. The message is clearly communicated with the text 'THE HARVEY NICHOLS SALE HAS STARTED' boldly positioned at the bottom right. The overall aesthetic is modern and clean, allowing the focus to remain on the clever visual pun and the announcement of the sale.
Creative Director
Creative Director
Copywriter
Art Director
Photographer
Typographer
Creative Director
Account Manager
Account Manager
Marketing Director
Marketing Manager
Advertiser's Supervisor