Soken DVD - "X..X..X" by ANDY Awards 2005
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| Title | X..X..X |
| Agency | Havas Bangkok |
| Campaign | Soken DVD |
| Advertiser | Soken Electronics |
| Brand | Soken DVD |
| Posted | April 2004 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Story | This series show the problems when you play a DVD player. We then recommend a Soken DVD player instead. The Junior Visualiser talks to his co-worker about a Japanese porn DVD. When he is speaking, he freezes up. Why? Because his DVD player is frozen. |
| Media Type | Television |
| Length | |
| Market | Thailand |
| AI Description | The ad opens in an office environment, showcasing two male coworkers at their desks, engaged in a casual conversation. One coworker animatedly describes a scene from a Japanese DVD he watched, emphasizing its engaging nature. As he continues, his movements abruptly freeze, signalling an issue with his current DVD player. This humorous scene underscores the frustration of unreliable technology. The moment cuts to an image of the Soken DVD player, highlighting its sleek design and reliable performance. The closing shot displays the message: 'Soken DVD... Plays Smoothly,' reinforcing the product’s superior playability. |
| Production Company | Matching Studio |
| Creative Director | Chukiat Jaroensuk |
| Creative Director | Passapol Limpisirisan |
| Creative Director | Wiboon Leepakpreeda |
| Copywriter | Sittichai Okkararojkij |
| Copywriter | Passapol Limpisirisan |
| Art Director | Nimit Songsri |
| Art Director | Wiboon Leepakpreeda |
| Director | Suthon Petchsuwan |
| Director of Photography (DOP) | Tanakrit Tiranakul |
| Editor | Pongsathon Kosolpothisap |
| Producer | punyawee Intamas |