Soken DVD - "Titititanic" by ANDY Awards 2005
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| Title | Titititanic |
| Agency | Havas Bangkok |
| Campaign | Soken DVD |
| Advertiser | Soken Electronics |
| Brand | Soken DVD |
| Posted | April 2004 |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Story | This series show the problems when you play a DVD player. It then recommends a Soken DVD player instead. The office girl talks to her friend at the elevator about the 'Titanic' DVD she saw yesterday. However, she isn't speaking smoothly. Why? Because her DVD player can't play smoothly either. |
| Media Type | Television |
| Length | |
| Market | Thailand |
| AI Description | The ad opens with two women chatting in front of an elevator in an office setting. One woman enthusiastically describes a movie she recently watched on DVD, titled 'Titanic,' but struggles to speak smoothly, mirroring the stuttering playback of her DVD player. Humor arises from her repeated stuttering of 'Titanic,' illustrating the frustration of using a faulty DVD player. The scene shifts to a hand placing a DVD into a Soken DVD player, symbolizing a solution to choppy playback. The ad concludes with the tagline, 'Soken DVD... plays smoothly,' accompanied by the brand logo. This humorous ad emphasizes the smooth playback and reliability of Soken DVD players. |
| Production Company | Matching Studio |
| Creative Director | Chukiat Jaroensuk |
| Creative Director | Passapol Limpisirisan |
| Creative Director | Wiboon Leepakpreeda |
| Copywriter | Sittichai Okkararojkij |
| Copywriter | Passapol Limpisirisan |
| Art Director | Nimit Songsri |
| Art Director | Wiboon Leepakpreeda |
| Director | Suthon Petchsuwan |
| Director of Photography (DOP) | Tanakrit Tiranakul |
| Editor | Pongsathon Kosolpothisap |
| Producer | punyawee Intamas |