Consumer Reports - "Very good" by ANDY Awards 2004
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| Title | Very good |
| Campaign | Very good |
| Advertiser | N/A |
| Brand | Consumer Reports |
| Posted | July 2004 |
| Media Type | |
| AI Description | This ad features a large billboard set against an urban backdrop, likely in a bustling city such as New York, illustrated by the presence of iconic yellow taxis and high-rise buildings. The billboard has a striking red background with simple white text that reads: "We'd like to tell you we're excellent, but we're only very good." This statement reflects a message of humility and honesty. The ad's design is minimalist, relying on bold colors and straightforward messaging to catch the attention of passersby. By doing so, it aligns with Consumer Reports' ethos of providing trustworthy and impartial product assessments. |