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Creative Award
New York, United States
Consumer Reports - "Two parts" by ANDY Awards 2004

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TitleTwo parts
Campaign Two parts
Advertiser N/A
Brand Consumer Reports
PostedJuly 2004
Media Type Print
AI Description The Consumer Reports ad features a bold, red billboard situated at a subway entrance. The message reads, "Last year we won three National Awards, but we only deserved two." This text emphasizes the brand's commitment to transparency and honesty. The design is minimalist, using white text on a red background, making the message strong and clear. The nighttime setting adds an urban feel and highlights the billboard through the contrast of light and shadow.