MINI Cooper - "Parking Ramp" by ANDY Awards 2004
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MINI Cooper - "Parking Ramp"
- Brand: MINI Cooper
- Country: United States
- Advertiser: BMW
| Title | Parking Ramp |
| Agency | Crispin Porter + Bogusky |
| Campaign | Parking Ramp |
| Advertiser | BMW |
| Brand | MINI Cooper |
| Posted | July 2004 |
| Business Sector | Cars |
| Tagline | Let's motor. |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| AI Description | The ad showcases a red MINI Cooper navigating a multi-level spiral parking ramp with agility and ease. The car is shown maneuvering tight turns and ascending the ramps skillfully, emphasizing its compact and versatile nature. Urban scenery is visible, adding a modern, city-centric vibe to the visuals. The audio features repetitive phrases about seeing the car, possibly implying familiarity or surprise. As the car reaches the top of the parking structure, hands emerge from the sunroof, expressing exhilaration and freedom. The scene ends with the brand's message 'Let's Motor' and the MINI logo. |
| Production Company | Hello! |
| Music Company / Composer | Elias Arts |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Art Director | John Parker |
| Copywriter | Steve O'Connell |
| Copywriter | Brian Tierney |
| Producer | Rupert Samuel |
| Producer | Dave Rolf |
| Director | Nelson Cabrera |
| Editing Company | The Now Corporation |
| Editor | Jesse Riesner |
| Director of Photography (DOP) | Nelson Cabrera |