Deutsche UNESCO Kommission - "Iraq´s Cultural Treasures" by ANDY Awards 2004
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| Title | Iraq´s Cultural Treasures |
| Agency | Heye & Partner GmbH Werbeagentur GWA |
| Campaign | Iraq´s Cultural Treasures |
| Advertiser | UNESCO |
| Brand | Deutsche UNESCO Kommission |
| Posted | July 2004 |
| Business Sector | Preservation of Monuments, Parks & Wildlife |
| Philosophy | This missive was given to UNESCO free of charge. |
| Media Type | Direct Marketing |
| AI Description | The ad features a hardcover book titled 'Die Kultur-Schätze des Irak' (The Cultural Treasures of Iraq), presented to highlight the destruction of Iraq's cultural heritage. The book prominently shows torn pages spilling out, symbolizing the loss and looting of priceless artifacts following the Iraq war. The inside cover of the book carries a message in English, seeking donations to help UNESCO recover historical artifacts that were taken or destroyed. The juxtaposition of the elegant book with the destructiveness of the torn pages effectively conveys the message of cultural heritage endangerment and the urgent need for preservation efforts. |
| Account Manager | Ralf Höpfner |
| Creative Director | Reinhard Crasemann |
| Art Director | Michael Theuner |
| Copywriter | Candan Sasmaz |