IKEA - "Living Room" by ANDY Awards 2004
Filter results by
IKEA - "Living Room"
- Brand: IKEA
- Country: United States
- Advertiser: IKEA
| Title | Living Room |
| Agency | Crispin Porter + Bogusky |
| Campaign | Living Room |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2002 / 1 |
| Product | Furniture Store |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The IKEA advertisement titled "Living Room" is centered around a humorous storytelling approach. The scene begins with a woman and her pregnant daughter having an awkward conversation in a contemporary and well-decorated living room setup within an IKEA store. The dialogue is sharp and humorous, capturing a familial exchange about pregnancy, filled with typical parental reactions. The scene unfolds with a second man joining, presumably her father, displaying a comedic and exaggerated concern about his daughter's pregnancy news. The dialogue continues with humor and family dynamics, consonant with the setting of a showcase living room. Towards the end, an IKEA staff member, wearing a branded uniform, shares information about the furniture. The narrative concludes with the family deciding to purchase the setup. The clean, minimalist decor reflects IKEA’s style, and the ad finishes with the tagline "shop unböring" accompanied by the IKEA logo, emphasizing the brand’s commitment to unconventional, yet functional furniture. |
| Sound Design Company | Human |
| Creative Director | Alex Bogusky |
| Associate Creative Director | Paul Keister |
| Agency Producer | Rupert Samuel |
| Art Director | Paul Stechschulte |
| Copywriter | Tom Adams |
| Director | Wes Anderson |
| Production Company | Moxie Pictures |
| Director of Photography (DOP) | Harris Savides |
| Editor | Adam Schwartz |
| Editor | Geoff Hounsell |
| Editing Company | Lost Planet |
| Music | Andrew Bloch |
| Sound Design Company | Andrew Bloch |