AgenciesWieden+Kennedy, London, Partizan Paris, Sugar Hill Gang, Partizan London
CountriesUnited Kingdom, Europe, Netherlands
ActivityCars
MediaTelevision, Television & Cinema
The 2 minute commercial, entitled cog, uses over 85 individual parts of the new Accord which precisely and intricately knock on to and interact with one another to form a complex chain reaction which lasts until the new Accord is finally revealed.