Holiday Inn Express - "Trainer" by ANDY Awards 2004
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Holiday Inn Express - "Trainer"
- Brand: Holiday Inn Express
- Country: United States
- Advertiser: Holiday Inn
| Title | Trainer |
| Agency | Fallon |
| Campaign | Stay Smart - Holiday Inn |
| Advertiser | Holiday Inn |
| Brand | Holiday Inn Express |
| Posted | July 2007 |
| Business Sector | Hotels, Resorts |
| Tagline | Stay Smart |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad opens in a basketball court with players practicing and a moderate audience seated. A player in a yellow jersey falls to the ground, appearing injured. A man approaches and starts performing what looks like professional stretching or massage therapy on the injured player. The man confidently identifies the player's muscle issue, speaking authoritatively about it. The player looks impressed and relaxed as the man continues to assist him. The twist reveals that the man isn't an actual trainer; instead, he stayed at a Holiday Inn Express last night. The ad concludes with the tagline "Stay Smart," emphasizing quick thinking and resourcefulness attributed to a good night's stay at the hotel. |