andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
adidas - "Brian O'Driscoll" by ANDY Awards 2004

Filter results by

TitleBrian O'Driscoll
Agency
Campaign Rugby World Cup 2003 "Tackle Bags" - adidas
Advertiser adidas
Brand adidas
PostedApril 2007
Business Sector Sports Teams, Sports Events
Tagline It's a contact sport until he gets the ball
Philosophy 180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags.
Media Type Poster
AI Description The adidas poster for Brian O'Driscoll presents a striking artistic expression. It features an abstract, dynamic portrayal of the rugby player, created using splashes of acrylic paint to form a self-portrait on a canvas. This was achieved by having rugby's big names interact with paint-coated tackle bags. The image is predominantly in black and white, enhancing its bold and expressive nature. The figure of O'Driscoll emerges from the paint, capturing a sense of intensity and strength. The tagline 'It's a contact sport until he gets the ball' emphasizes his formidable presence and skill in rugby, symbolizing the power and motion he embodies as an athlete.
Copywriter
Copywriter
Copywriter
Creative Director
Art Director
Executive Creative Director
Creative Director
Account Manager
Account Manager
Typographer
Typographer
Print Producer
Actor / Celebrity