Holiday Inn Express - "Not The Pilot" by ANDY Awards 2004
Filter results by
Holiday Inn Express - "Not The Pilot"
- Brand: Holiday Inn Express
- Country: United States
- Advertiser: Holiday Inn
| Title | Not The Pilot |
| Agency | Fallon |
| Campaign | Stay Smart - Holiday Inn |
| Advertiser | Holiday Inn |
| Brand | Holiday Inn Express |
| Posted | June 2006 |
| Business Sector | Hotels, Resorts |
| Tagline | Stay Smart. |
| Media Type | Television & Cinema |
| Length | |
| AI Description | The ad opens with an exhilarating shot of a helicopter preparing to take off in a snowy, mountainous landscape. Two energetic passengers, dressed in casual winter wear, approach the helicopter. Inside, a seemingly confident man in the pilot's seat greets them, sparking a conversation that reveals his surprising admission: he's not the actual pilot but stayed at a Holiday Inn Express last night. The humor escalates with the passengers looking bewildered yet trusting. The commercial cleverly rides on comedic dialogue and the unexpected scenario, all while emphasizing the phrase "Stay Smart," highlighting the expertise supposedly gained from staying at a Holiday Inn Express. Vibrant visuals of the snowy outdoors intensify the advert's adventurous feel. |