MTV - "Watching TV" by ANDY Awards 2004
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| Title | Watching TV |
| Agency | Instructoart |
| Campaign | Watch and Learn - MTV |
| Advertiser | MTV |
| Brand | MTV |
| Posted | March 2005 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The MTV advertisement, "Watching TV," is set in a simplistic, animated style featuring a mother and her son sitting on a sofa in front of an old-fashioned television set. The animation uses muted colors, reflecting a calm but somewhat tense atmosphere. The ad plays out an intense and dramatic scene, conveyed through a static shot of the duo observing something on TV. Dialogue from the TV recounts a suspenseful action scene involving characters named James and Claire, interspersed with moments of tension and conflict. The mother's action of covering her son's eyes during the climax suggests a parental concern, emphasizing the need for discernment in what is viewed. The concluding text, "Watch and Learn," ties the narrative back to MTV's brand message of critical viewing and awareness. |
| Art Director | Matthew Vescovo |
| Copywriter | Matthew Vescovo |
| Creative Director | Matthew Vescovo |
| Agency Producer | Michael Bellino |
| Director | Matthew Vescovo |
| Recording Studio | JSM Music |
| Creative Director | Kevin Mackall |
| Animation | David Viau |
| Designer | Susan Hildebrand |
| Producer | Geraint Owen |
| Production Company | Fad New York |
| Sound Design Company | Metatechnik |
| Animation | Fad New York |