MTV - "Timed Entry" by ANDY Awards 2004
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| Title | Timed Entry |
| Agency | Instructoart |
| Campaign | Watch and Learn - MTV |
| Advertiser | MTV |
| Brand | MTV |
| Posted | March 2005 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The advertisement visually presents a minimalist animation depicting a man and a woman approaching a car. They seem to struggle with unlocking the doors. The man appears to repeatedly press the unlock button inside the car while the woman tries to open the passenger door. A playful red 'X' appears when the timing is off, humorously indicating a coordination problem. The imagery is flat and simple, using pastel colors that echo a 1990s cartoon style. In the end, both succeed in synchronizing their actions to open the car doors. MTV’s logo appears with the words "Watch and learn" as the final message, adding a humorous tone to the instructional theme of the ad. |
| Art Director | Matthew Vescovo |
| Copywriter | Matthew Vescovo |
| Creative Director | Matthew Vescovo |
| Agency Producer | Michael Bellino |
| Director | Matthew Vescovo |
| Recording Studio | JSM Music |
| Creative Director | Kevin Mackall |
| Animation | David Viau |
| Designer | Susan Hildebrand |
| Producer | Geraint Owen |
| Production Company | Fad New York |
| Sound Design Company | Metatechnik |
| Animation | Fad New York |