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ANDY Awards

Creative Award
New York, United States
Molson - "Business Cards" by ANDY Awards 2004

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TitleBusiness Cards
Agency
Campaign Fake - Molson
Advertiser Molson Breweries
Brand Molson
PostedJuly 2004
Product Beer
Business Sector Beers, Ciders, Lagers
Media Type Magazine
Market United States
AI Description This Molson magazine ad from 2004 is a humorous take on social status associated with personal branding. The ad features several mock business cards for luxurious or prestigious-sounding businesses—yachts, jets, jewelry, and exotic animal dealerships. The main section suggests using these business cards with your name to impress and attract attention. Steps guide the reader through the process of using these cards: 1) Keep them in your wallet, 2) Write your number, and 3) Hand them out to project an image of wealth and success. Adjacent to the cards is a pictorial guide illustrating these steps. Accompanying the ad is an image of Molson beer, emphasizing the brand's effort to connect their product with a fun and aspirational lifestyle. The intended message is to associate the beer with prestige and success in a light-hearted and humorous way.
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