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Creative Award
New York, United States
BC SPCA - "Husband" by ANDY Awards 2004

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TitleHusband
Agency
Campaign BC SPCA
Advertiser Royal Society for the Prevention of Cruelty to Animals International
Brand BC SPCA
PostedJuly 2004
Product Pet Adoption
Business Sector Animal Rights/Safety/Adoption
Problem A woman is snacking on food in the fridge. Her husband sneaks up behind her and says, ‘Who’s my chubby one? She looks around like she’s going to kill him. Then a super fades up saying “Some things you can only do with a pet.” It then cuts to another super reading 'BC SPCA Adopt soon'.
Media Type Television & Cinema
Length
Market Canada
AI Description The ad opens with a woman clad in casual attire standing in the kitchen, peering into an open fridge. She seems absorbed in choosing a snack. The scene is serene and typical of a domestic setting. Her husband sneaks up behind her, playfully teasing her with the comment, "Who's my chubby one?" This interaction, while seemingly light-hearted, surprises the woman, and her facial expression humorously suggests she is unamused by the comment. The husband playfully embraces her, and the situation is portrayed with humor. The ad concludes with a tongue-in-cheek message displayed on the screen: "Some things you can only do with a pet," followed by encouragement to adopt soon from BC SPCA. The comedic moment highlights human relationships while promoting the companionship that pets offer. The ad is part of a campaign by the BC SPCA aiming to encourage pet adoption by showing everyday life nuances in human interactions.
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Director of Photography (DOP)
Lighting Director / Lighting
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Advertiser's Supervisor

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