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Creative Award
New York, United States
adidas - "Martin Johnson" by ANDY Awards 2004

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TitleMartin Johnson
Agency
Campaign Rugby World Cup 2003 "Tackle Bags" - adidas
Advertiser adidas
Brand adidas
PostedJune 2004
Business Sector Sportswear
Media Type Print
AI Description The adidas print ad prominently features a powerful depiction of rugby player Martin Johnson. His face appears in an expressive, splattered monochrome art style that suggests intensity and movement. A large, bold handprint is shown next to his image, creating a sense of dynamic action. Above the handprint, a motivational quote is placed along with Martin Johnson’s signature. The quote emphasizes the determination and dedication required in sports: "If you don’t go in hard, it’s not a tackle, it’s an insult." The adidas logo, coupled with the tag “FOREVER SPORT,” supports the powerful athletic theme of the ad.
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