ANDY Awards

Creative Award

New York, United States

Update

adidas - "Tana Umaga"

13941

Title	Tana Umaga
Agency	180 Global
Campaign	Rugby World Cup 2003 "Tackle Bags" - adidas
Advertiser	adidas
Brand	adidas
Posted	June 2004
Business Sector	Sportswear
Media Type	Print
AI Description	The ad features a dynamic, artistic representation of Tana Umaga, a renowned rugby player associated with the All Blacks team. The imagery is bold and expressive, utilizing a striking black and white palette. A dramatic ink splash effect creates a sense of motion and energy, suggesting the force and intensity of a rugby tackle. The Adidas logo is prominently aligned with Umaga's powerful image, emphasizing the brand's connection to strength and athleticism. The tagline, "Hits this hard usually involve crash test dummies," highlights the physical impact and resilience associated with rugby and Umaga's formidable presence on the field. The ad captures the essence of sport and power with a modern and stylish artistic approach.
Creative Director	Peter McHugh
Copywriter	Peter McHugh
Copywriter	Giles Montgomery
Art Director	Stuart Brown
Copywriter	Brad Roseberry
Creative Director	Andy Fackrell
Illustrator	Stuart Brown
Typographer	Stuart Brown
Typographer	Dan Howell
Account Supervisor	Nathan Plowman
Account Supervisor	Kieran Riley
Advertiser's Supervisor	Uli Becker
Advertiser's Supervisor	Indy Saha
Actor / Celebrity	Tana Umaga