ANDY Awards

Creative Award

New York, United States

Update

adidas - "Ritchie McCaw"

8396

Title	Ritchie McCaw
Agency	180 Global
Campaign	Rugby World Cup 2003 "Tackle Bags" - adidas
Advertiser	adidas
Brand	adidas
Posted	June 2004
Business Sector	Sportswear
Media Type	Print
AI Description	The adidas advertisement features Ritchie McCaw, encapsulating the dynamic power and intensity associated with his rugby prowess. The visual is dominated by an abstract, monochrome art style resembling a cyclone, symbolizing force and movement. The artwork has a dark, splattered look, conveying energy and aggression. The text in the ad reads "Ritchie McCaw All Blacks: This Cyclone Has Two Eyes", which implies the impactful presence and vigilance of McCaw on the field. The adidas logo is present alongside the tagline 'Forever Sport', reinforcing the brand's commitment to high-performance sportswear. The ad effectively marries iconic athleticism with a bold, artistic presentation.
Creative Director	Peter McHugh
Copywriter	Peter McHugh
Copywriter	Giles Montgomery
Art Director	Stuart Brown
Copywriter	Brad Roseberry
Creative Director	Andy Fackrell
Illustrator	Stuart Brown
Typographer	Stuart Brown
Typographer	Dan Howell
Account Supervisor	Nathan Plowman
Account Supervisor	Kieran Riley
Advertiser's Supervisor	Uli Becker
Advertiser's Supervisor	Indy Saha
Actor / Celebrity	Richie McCaw