ANDY Awards

Creative Award

New York, United States

Update

adidas - "Jonah Lomu"

13283

Title	Jonah Lomu
Agency	180 Global
Campaign	Rugby World Cup 2003 "Tackle Bags" - adidas
Advertiser	adidas
Brand	adidas
Posted	June 2004
Business Sector	Sportswear
Media Type	Print
AI Description	The adidas ad featuring Jonah Lomu displays a powerful image of the rugby legend, captured in an artistic style reminiscent of ink splatters. The use of bold black and brown highlights creates a sense of dynamic movement and raw energy, emphasizing Jonah Lomu's renowned speed and strength. The background is stark, allowing Lomu’s form to dominate the visual space, which reinforces the message of empowerment associated with both the athlete and the adidas brand. The tagline 'He's the speed. You're the bump.' underlines the idea of Lomu's unstoppable force on the field, aligning with the brand message of 'forever sport'. This visually striking print ad effectively captures the essence of Lomu’s impact on the rugby world and connects with the audience by conveying a sense of inspiration and determination.
Actor / Celebrity	Jonah Lomu
Creative Director	Peter McHugh
Copywriter	Peter McHugh
Copywriter	Giles Montgomery
Art Director	Stuart Brown
Copywriter	Brad Roseberry
Creative Director	Andy Fackrell
Illustrator	Stuart Brown
Typographer	Stuart Brown
Typographer	Dan Howell
Account Supervisor	Nathan Plowman
Account Supervisor	Kieran Riley
Advertiser's Supervisor	Uli Becker
Advertiser's Supervisor	Indy Saha