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Creative Award
New York, United States
BC SPCA - "Dad" by ANDY Awards 2004

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TitleDad
Agency
Campaign BC SPCA
Advertiser Royal Society for the Prevention of Cruelty to Animals International
Brand BC SPCA
PostedJune 2004
Product Pet Adoption
Business Sector Animal Rights/Safety/Adoption
Story A father and son are playing “Catch” on a beach. The dad suddenly throws the ball into the water. He tells his boy to go get it. A super fades up saying “Some things you can only do with a pet.” It then cut's to another super which reads 'BC SPCA Adopt soon'.
Media Type Television & Cinema
Length
Market Canada
AI Description The BC SPCA ad opens with a serene beach scene where a father and son are depicted tossing a ball to each other. The sky is overcast, suggesting a calm and reflective environment. The father abruptly tosses the ball into the water, redirecting this game to something beyond the reach of the child. A man narrates, urging "Go get it, boy," though it becomes apparent that he's speaking metaphorically about adopting pets. The scene then shifts, and the screen transitions to subtle text reading, "Some things you can only do with a pet," followed by the BC SPCA's plea, "Adopt soon." The ad effectively links the joy and companionship of pet adoption to familiar familial activities, encouraging viewers to consider adding a new, non-human member to their family.
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