ANDY Awards

Creative Award

New York, United States

Update

adidas - "London Outdoor"

9288

Title	London Outdoor
Agency	180 Global
Campaign	Rugby World Cup 2003 "Tackle Bags" - adidas
Advertiser	adidas
Brand	adidas
Posted	May 2004
Business Sector	Sports Teams, Sports Events
Media Type	Outdoor/Out of Home
Market	Australia
AI Description	The 'London Outdoor' campaign features striking billboards set in an urban cityscape at night, showcasing dynamic imagery of rugby players in action. The advertisements are illuminated, creating a visually captivating scene that highlights the athletic prowess and energy associated with rugby and the adidas brand. The dark and modern aesthetic complements the sporty theme, capturing the essence of movement and excitement. Displayed in prominent locations, the billboards are designed to grab attention and convey a message of power and ambition. The campaign effectively ties in with the sporty, action-oriented values of the adidas brand.
Creative Director	Peter McHugh
Copywriter	Peter McHugh
Copywriter	Giles Montgomery
Art Director	Stuart Brown
Copywriter	Brad Roseberry
Actor / Celebrity	Tana Umaga
Executive Creative Director	Peter McHugh
Creative Director	Andy Fackrell
Account Manager	Nathan Plowman
Account Manager	Alistair Campbell
Typographer	Stuart Brown
Typographer	Dan Howell
Print Producer	Marlon Lee
Illustrator	Stuart Brown
Account Supervisor	Kieran Riley
Advertiser's Supervisor	Uli Becker
Advertiser's Supervisor	Indy Saha