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Creative Award
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adidas - "Art Exhibition" by ANDY Awards 2004

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TitleArt Exhibition
Agency
Campaign Rugby World Cup 2003 "Tackle Bags" - adidas
Advertiser adidas
Brand adidas
PostedMay 2004
Business Sector Sports Teams, Sports Events
Problem 180 and adidas brought together rugby's biggest names, covered them in acrylic paint, then had them create "self-portraits" by hitting canvas-wrapped tackle bags.
Media Type Events
Market Australia
AI Description The adidas 'Art Exhibition' campaign by 180 Global creatively merges art and sports, featuring rugby players using their athleticism to craft self-portraits. Covered in acrylic paint, these athletes charge at tackle bags wrapped in canvas, leaving behind dynamic and expressive marks reminiscent of brushstrokes. The event was showcased in an artistic gallery setting in the Netherlands, where attendees could admire the unique blend of art and athleticism. Each piece mirrors the intense passion and individuality of the players, turning an athletic encounter into abstract masterpieces. This innovative approach not only highlights the players' strength but also their ability to express themselves creatively.
Creative Director
Copywriter
Copywriter
Art Director
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Actor / Celebrity
Executive Creative Director
Creative Director
Account Manager
Account Manager
Typographer
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Account Manager