ESPN Videogames / Sega - "Shredded Document" by ANDY Awards 2004
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ESPN Videogames / Sega - "Shredded Document"
- Brand: ESPN Videogames / Sega
- Country: United States
- Advertiser: Sega
| Title | Shredded Document |
| Agency | Wieden + Kennedy |
| Campaign | Beta-7 - ESPN Videogames / Sega |
| Advertiser | Sega |
| Brand | ESPN Videogames / Sega |
| Posted | May 2004 |
| Business Sector | Computer Software & Multimedia Productions |
| Media Type | Direct Marketing |
| Market | United States |
| AI Description | The advertisement features a shredded paper document with visible text, arranged in a way that hints at the interrupted message. Words like 'CONFIDENTIAL' stand out, evoking a sense of secrecy and importance. The visible parts reveal corporate communications, with mentions of 'beta tests' and 'sports,' linking the theme to ESPN Videogames and Sega. The realistic depiction of shredded paper highlights themes of confidentiality and disclosure, likely designed to intrigue the viewer and draw them into the narrative around video games and competitive advantage. |
| Creative Director | Todd Waterbury |
| Creative Director | Ty Montague |
| Art Director | Robert Rasmussen |
| Copywriter | Bobby Hershfield |