ESPN Videogames / Sega - "Survey Invitation" by ANDY Awards 2004
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ESPN Videogames / Sega - "Survey Invitation"
- Brand: ESPN Videogames / Sega
- Country: United States
- Advertiser: Sega
| Title | Survey Invitation |
| Agency | Wieden + Kennedy |
| Campaign | Beta-7 - ESPN Videogames / Sega |
| Advertiser | Sega |
| Brand | ESPN Videogames / Sega |
| Posted | May 2004 |
| Business Sector | Computer Software & Multimedia Productions |
| Media Type | Direct Marketing |
| Market | United States |
| AI Description | The advertisement presents a formal invitation from "Sunshine Survey Systems Inc." encased in a translucent plastic bag. The document invites the recipient to a marketing survey for a mysterious new product held on March 22, 2003. Details about the location and time are included, indicating a serious corporate event with specific attendance instructions. Overlaying the formal letter is a handwritten sticky note labeled "Exhibit A," stating "The invitation that started it all," suggesting a pivotal or intriguing narrative tied to this invitation. |
| Creative Director | Todd Waterbury |
| Creative Director | Ty Montague |
| Art Director | Robert Rasmussen |
| Copywriter | Bobby Hershfield |