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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Donkey's Hair" by ANDY Awards 2004

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TitleDonkey's Hair
Agency
Campaign Everything is Possible - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
Date of First Broadcast/Publication 2004 / 1
Business Sector IT Solutions & Professional Networks
Tagline HP Invent
Media Type Television
Length
Market United States
AI Description This Hewlett-Packard commercial features an animated donkey interacting humorously with office workers. Inside a lively and slightly cluttered office environment filled with computers and colorful decor, the donkey talks about technological advancements affecting animation, using a specific example of fur realism. The ad highlights collaboration between DreamWorks and HP, emphasizing advances in animation technology used in "Shrek 2." The combination of live-action and computer graphics intersperses scenes of animation characters on computer screens. The playful tone conveys creativity and innovation, showcasing HP's capacity to enhance realistic animation.