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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "+hp Brand Experiences" by ANDY Awards 2004

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Title+hp Brand Experiences
Agency
Campaign +hp - Hewlett-Packard
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedJuly 2004
Business Sector IT Solutions & Professional Networks
Story The +hp brand website and online banner ads are part of an integrated campaign (including television, print and alternative media) to showcase
their customers in a creative way.
Media Type Web Advertising/Banners
More Information www.goodbysilverstein.com/awards/hp/andys/site/index.html
AI Description This Hewlett-Packard advertisement showcases a sleek, modern architectural design, highlighting the work of Skidmore, Owings & Merrill LLP. The ad features an impressive image of a futuristic building, representing the University of Turin Library in Italy. It emphasizes the firm's renowned expertise in iconic structures such as Chicago's Sears Tower and San Francisco's Bank of America headquarters. The campaign reflects a clean, technology-driven aesthetic, embodying professionalism and innovation across its visual elements. The ad's content invites viewers to appreciate the intersection of technology and architecture.
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