ANDY Awards

Creative Award

New York, United States

Update

Meijer - "Spinach"

12382

Title	Spinach
Agency	DeVito/Verdi
Campaign	Meijer
Advertiser	Meijer, Inc.
Brand	Meijer
Date of First Broadcast/Publication	2003 / 9
Business Sector	Retail, Distribution & Restaurants
Tagline	Meijer. Higher standards. Lower price
Story	A girl sits at a table in a non-descript room. A man stands nearby taking notes. The girl takes a bite of spinach and makes a disgusted face. The girl takes a bite of spinach from a different plate, and again is disgusted. "The only difference you'll notice is the price."
Media Type	Television & Cinema
Length	30 seconds
Market	United States
AI Description	The ad features a young girl sitting at a table, with a man standing nearby taking notes. The girl tries two plates of spinach, representing a national brand and the Meijer brand. Her expressions reveal a clear dislike for both, emphasizing that the taste of the spinach is the same regardless of the brand. The visual punchline is delivered with the tagline "The only difference you'll notice is the price." The room is simple and minimally decorated, pointing the viewer’s focus solely on the girl’s reaction. The ad underscores Meijer's message of providing quality at a lower price, using humor and a child’s candid reaction to highlight the product’s value proposition.
Production Company	Biscuit Filmworks LA
Creative Director	Sal DeVito
Art Director	John Clement
Art Director	Brad Emmett
Copywriter	Dan Giachetti
Copywriter	Lee Seidenberg
Agency Producer	Barbara Michelson
Director	Jeffrey Fleisig
Editor	Jerry Fried