BC SPCA - "Roomates" by ANDY Awards 2004
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BC SPCA - "Roomates"
This ad is part of the ACT Responsible Collection
- Brand: BC SPCA
- Country: Canada
- Advertiser: Royal Society for the Prevention of Cruelty to Animals International
| Title | Roomates |
| Agency | DDB Canada |
| Campaign | BC SPCA |
| Advertiser | Royal Society for the Prevention of Cruelty to Animals International |
| Brand | BC SPCA |
| Posted | July 2004 |
| Product | Pet Adoption |
| Business Sector | Animal Rights/Safety/Adoption |
| Tagline | Adopt soon. |
| Media Type | Television & Cinema |
| Length | |
| Market | Canada |
| AI Description | The ad opens with a weather forecast playing over the radio in a cozy living room. The setting is relaxed with a couch covered by a patchwork quilt. A man is slouched on the sofa, appearing sleepy or carefree, emphasizing a sense of comfort and everyday life. Another man casually walks over, sits next to him, and lifts him onto his lap in a humorous and affectionate gesture, mimicking how one might hold a pet. The sequence highlights friendship and lightheartedness, suggesting comfort in simple companionship. The text, "Some things you can only do with a pet," appears, guiding viewers towards the concept of pet adoption. The ad ends with the BC SPCA logo and the call to action, "Adopt soon," urging viewers to consider adopting a pet. |
| Creative Director | Alan Russell |
| Art Director | Lara Palmer |
| Copywriter | Paul Little |
| Account Manager | Scot Keith |
| Agency Producer | Janice Crondahl |
| Producer | Stephen Orent |
| Film Commissions | David Shane |
| Editor | Ian Jenkins |
| Editing Company | Coast Mountain Post Production |
| Production Company | Hungry Man |
| Animation | Phil Linzey |
| Director | David Shane |
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- BRAND:
- OBHS
- AGENCY:
- DDB Canada