Miller High Life - "5 O'clock Shadow" by ANDY Awards 2004
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Miller High Life - "5 O'clock Shadow"
- Brand: Miller High Life
- Country: United States
- Advertiser: MillerCoors LLC
| Title | 5 O'clock Shadow |
| Agency | Wieden + Kennedy |
| Campaign | The High Life - Miller High Life |
| Advertiser | MillerCoors LLC |
| Brand | Miller High Life |
| Posted | July 2004 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| AI Description | The advertisement for Miller High Life captures the essence of a typical workday nearing its close. Workers, illuminated by natural sunlight streaming into a rustic workshop, are seen laboring at their stations. A voiceover artistically describes how time flies by when one is immersed in their work. As it approaches five o’clock, the subtle emergence of a five o'clock shadow signifies the end of the workday and naturally cues the worker toward relaxation. This triggers a visit to the fridge where several Miller High Life beers are stored, ready to be enjoyed. The ad concludes with the voiceover highlighting the iconic moment as Miller time, following a satisfying day. The visual journey, coupled with evocative sunlight and organized clutter in the workshop, creates a relatable and comforting scenario, emphasizing relaxation and reward after a productive day. |
| Art Director | Jeff Williams |
| Copywriter | Jed Alger |
| Copywriter | Jeff Kling |
| Copywriter | Brant Mau |
| Account Manager | Ken Smith |
| Agency Producer | Jeff Selis |
| Production Company Producer | Frank Scherma |
| Production Company Producer | Jon Kamen |
| Director | Errol Morris |
| Editor | Angus Wall |
| Production Company | RadicalMedia |