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ANDY Awards

Creative Award
New York, United States
Horlicks - "Traffic Warden" by ANDY Awards 2004

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TitleTraffic Warden
Agency
Campaign How Do They Sleep - Horlicks
Advertiser GlaxoSmithKline
Brand Horlicks
PostedJuly 2004
Product Milk Drink
Business Sector Milk & Milk Based
Media Type Television
Length
Market United Kingdom
AI Description The ad opens with a scene showing a traffic warden about to issue a parking ticket. The camera focuses on a parking meter showing zero time remaining. The warden, in her authority uniform, looks stern and vigilant as she writes the ticket and places it on a car. The setting is urban, with tall buildings in the background, and the mood is slightly humorous, implying the sternness of her job. The ad transitions to a cozy indoor scene where the same woman is seated in comfortable clothing, holding a mug of Horlicks. She sips the drink contentedly, showcasing a sense of relaxation and calm. The voiceover humorously asks, "How does she sleep at night?" suggesting that the answer lies in the comforting drink. The ad humorously drives home the effectiveness of Horlicks in ensuring a good night’s sleep.
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