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ANDY Awards

Creative Award
New York, United States
Horlicks - "Baggage Handler" by ANDY Awards 2004

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TitleBaggage Handler
Agency
Campaign How Do They Sleep - Horlicks
Advertiser GlaxoSmithKline
Brand Horlicks
PostedJuly 2004
Product Milk Drink
Business Sector Milk & Milk Based
Media Type Television
Length
Market United Kingdom
AI Description The ad features two baggage handlers at an airport humorously tossing luggage back and forth, displaying a sense of camaraderie and playful competition. They are dressed in work outfits, including reflective vests, emphasizing the airport setting. The scenes transition between wide shots of the airport environment and close-up shots highlighting their expressions of amusement. The nighttime atmosphere suggests a late shift or a quiet time at the airport. The tone shifts as they end their day with mugs labeled 'Horlicks,' signifying relaxation and winding down from their energetic and playful work. The imagery conveys a balance between a hectic workday and the peacefulness of enjoying a calming drink at home.
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